Top 10 make-up brands for people of colour

Trying to find a foundation when you have medium to dark skin is pretty difficult, particularly if you’re on a budget. Out of the array of brands that Boots and Superdrug stock, I still struggle to find foundations that match my skin tone. When it comes to concealers, I might as well just give up as currently there is no drugstore concealer that matches my skin tone – not one. Something that really annoys me about beauty brands is the fact that most of them actually get away with releasing their new products without catering to everyone. Did you guys hear about that drama a couple of months ago with the Tarte Shape Tape foundation release? The shades were awful. There were barely any dark shades and they got absolutely slaughtered for it, which they deserved don’t get me wrong, but they’re not the only ones who do it. Collection, Revlon, Charlotte Tilbury just launched a new Hollywood Flawless Filter foundation and it comes in only 7 shades. For a make-up artist and a brand that charges extremely ambitious prices for their basic quality products, that is pathetic. Brands like these get away with releasing things that not everybody can try or even choose to spend their money on. They still make a profit and it winds me up. In my opinion, a new product should not be launched in stores or online if it is not completely ready and accessible for everyone. I hate that old trick where brands are like “more shades coming soon!”. Like no, just release the full range or don’t release it at all.

So rant over, I decided to share with you my top 10 make-up brands for people of colour. These are brands that have a vast shade range that caters to almost everybody out there. I’m focusing on people of colour, but the brands I’m going to be talking about have shades for people with fair skin too. I rate them because they take into account not just the shades – we can all make dark shades if we want to – but the undertones too. Warm, peachy, pink, yellow. Whatever your skin tone is, I guarantee you will find a foundation to wear from every one of these brands. I’ll also be sharing five high end brands and five affordable brands to give you the option to splurge or not.

High End:

Bobbi Brown have 30 shades in their Skin Long-Wear Weightless foundation. You guys know I love this foundation and they have a huge shade range in their other foundations too.

NARS have 20 shades in their Sheer Glow foundation and 11 shades in their tinted moisturiser, which is what I use. This isn’t a lot compared to the 30 shades that Bobbi Brown have, but if you look at the shades available, you’ll see that there are plenty for people of colour.

Fenty Beauty has an incredible 40 shades in their Pro Filt’r foundation, which we all know because everybody has been screaming about it for months now. Last weekend was the first time I ever got up to the Fenty Beauty counter in Harvey Nichols without queuing up. I think that speaks for itself.

Lancôme have 40 shades in their Teint Idole Ultra Wear foundation.

Estee Lauder have 50 shades in their Double Wear foundation. They have absolutely smashed it.


With my drugstore picks, I’ve only found there to be a huge range of shades in one or two foundations, so I’ll be listing the brand plus the foundation you can probably find your shade in!

Rimmel – Match Perfection foundation has 25 shades.

L’Oréal – True Match foundation has 18 shades. I have also recently been trying out their Infallible Shaping Sticks which I am wearing in the photo above. Although their shade range for these isn’t great, I really like the coverage.

Nyx – Total Control Drop foundation has 30 shades. You can use their shade finder tool here.

Maybelline – Fit Me Matte and Poreless foundation has 19 shades.

Make Up Revolution – Fast Base foundation sticks have 18 shades. 

I hope this has been a handy guide if you’re a little bit lost for which brands to go for. I’m also thinking of doing a post like this for concealers or even just shades of different products that suit darker skin tones best, but I’ll see.

Thanks for reading!

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s